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Common mistakes to be avoided while choosing a digital marketing agency

In today’s tech-savvy era, digital marketing agencies are found in large numbers all over the world. Business owners, who are hard-pressed for time to promote their business on social media and internet platforms, outsource their activities to these agencies for a fee. If you own a business and if you are not too tech-savvy or don’t have much time in your hands to promote your business on social media sites and the internet, you can contact good digital agencies in your area and arrive at a deal after having initial rounds of discussions with the shortlisted agencies. In essence, you are entrusting these agencies with the huge responsibility of safeguarding the reputation and credibility of your business. Therefore, it goes without saying that you need to be very careful in choosing the right agency. If you make a small mistake here, it boomerangs very badly on you and results in heavy losses for you. Listed below are some mistakes that you need to avoid when choosing a digital marketing agency for your business:

1. Not doing enough research

This is probably the first mistake that businesses commit while choosing digital marketing Toronto agencies. You should never go only by the recommendation of a friend or by customer testimonials. There are lots of additional factors to be considered like services that the agency knows about (SEO, SEM, reputation management, branding, web design & development, etc.), level of expertise on advertising on social media sites like Facebook, Twitter, Instagram, etc., authenticity of customer testimonials and strategies followed. You have to spend enough time to assess the integrity and quality of your marketing partner, so that you don’t face any embarrassing situations later.

2. Deciding based on the costs charged

This is one of the most common mistakes committed by many businesses (both big and small) today. When you have discussions with your partners regarding the cost structure, it is easier to get tempted and choose the service provider who offered the least quote. However, this approach will not help you in the long run. If an agency offers you rock-bottom prices, it should ring an alarm bell in your mind that you might be getting sub-standard services. Nothing comes free in this world; so if your digital marketing partners promises to offer you a series of SEO & social media marketing services at incredibly low prices, you should stay away from it.

3. Compromising on integrity

While it is important to reach out to a large group of people to promote your business, it is also mandatory that you don’t compromise in matters related to integrity. If you know of any previous cases where a digital marketing agency has resorted to unethical practices to promote a brand vehemently, you should refrain from choosing it for your business. There are agencies that promise you 100+ likes and followers within minutes of posting. Some of them also stuff in keywords in the website content of their clients, so as to remain on top of the page of search engine’s results. When such shady/ unethical/paid schemes are operated by your agency, it brings down your credibility by a large extent.

4. No proper communication

If you want your business to get a good reach in the digital mode and reach out to as many people as possible, you need to hire an expert digital marketing Toronto-based agency or an agency based out of your nearest geography, which has ample experience in this field. However, irrespective of how skilled your agency is, its marketing strategies will go for a toss, if you have not clearly mentioned your requirements to your agency. Some of the important points that you need to mention clearly to your agency are about your product, your target audience, core values that your company stands for, your USPs (why choose you from a series of other players in the market) and other related aspects. You and your agency should be on the same page with respect to these basic points, because a slight ambiguity here can mar the reputation of your business to a great extent.

5. No patience to see results

Any marketing strategy takes time to show results. If you are looking for an agency that will show you overnight results, you will end up choosing the wrong one, thereby creating more harm than good for your image, reputation and credibility. Coming up with new search engine and web-marketing techniques, leading search engines accepting these changes (only, if authentic), to update its algorithm and for the details are few activities that do take a while to get accomplished. You need to have a lot of patience when dealing with this scenario as these are not things that are in your control. You only have to wait and watch if your agency’s ideas are accepted by search engines and if your page figures on the top page of search engine giants like Google. If it does, your site would get enormous degree of traffic and viewership.

6. Judging agencies by their offices and flashy nature

This is one of the most important points that you need to consider while choosing the right digital marketing agency for your business. When you sound desperate for a marketing partner, these flashy agencies would manipulate your thoughts and try to influence your decision. The agency’s website or its swanky office is totally irrelevant for you. Check only for authentic information like past performance, how it has helped its clients to improve their social standing, how much has it impacted the profitability of its clients etc. Choose an agency only after cross-checking these vital details. Never go by those flashy exteriors as there could be lot of murky stuff concealed underneath all those glitz and glamour.

Choosing a good digital agency requires quite a lot of investment, Hence, it is only natural that you put your money in a place where you get good returns. A wrong agency not only causes you financial losses (money can be earned later), but also results in irreparable damage to your credibility and reputation. So, take enough time and do proper research before you put your hard-earned money in an agency.


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