A content marketing agency should be one that echoes your dreams and gives words to your aspirations. There are lots of marketing agencies in the world today, claiming to be great content partners as well. However, you need to be very careful here. Not all digital marketing companies are good content marketers. Content marketing is an exclusive field which can be done perfectly only professionals and experts. There are quite a few content marketing Toronto companies that have ample experience in this field. Here are a few tips on how you can choose a company that suits you the best.
1. Know your requirements
This is very important, because unless you know what you want your content marketing agency to do, it would be very difficult for you to drill down on the right option. Some companies might need these agencies to take care of their blogs/articles, some might need them for taking care of their social media accounts, and some might need the help of these agencies to promote the launch of their new product and other related matters. Know why you want these agencies. Only then, you can choose the one that has respective experience in the field that you require the most. Many content companies specialise in a particular niche; therefore, choosing the one that has exclusive experience in this field will create more value for your business.
2. Check for quality
Today, almost all content marketing agencies have accounts on social media. Once you have drilled down on a few agencies based on your location and subject matter specifications, go through the accounts of these agencies to know how qualified they are, about a particular industry. For example, if a content marketing agency claims to be a specialist in the pharmaceutical sector and this is the exact sector that you have your business on, read their websites to see if they are updated on the latest trends and check for the quality of language. Also, do a quick reference check with the agency’s previous clients to know about their feedback. With the help of their social media accounts, you can also analyse how agencies respond to suggestions, do they incorporate suggestions, do they ignore recommendations etc. The answers to these questions will help you decide on the most suitable agency for your business.
3. Ask the right questions
At the time of holding initial discussions with your agency, you must ask the right questions, so that you can choose the agency which is most apt for your business. Ask the agency to come up with some innovative experiences that they faced with previous clients and some strategies that proved to be great hits for previous clients. Your agency should be able to answer clearly about the incidents, strategies it developed, how much impact it had on overall sales and viewership, people from the client team who worked along with them in this project and other such exact details. When your agency answers vaguely, it is a major clue for you to stay away from them. Once you have asked subject-matter related questions, you should ask your agency to give you some references. Most of the agencies do provide a few. You can call up these references and check with them about the performance of this agency. If you are not convinced, you can pick up a random contact from the agency’s social media account and check with them to get a honest opinion. When an agency does not provide references and cites confidentiality reasons for the same, it is best to move on to other options.
4. Diverse range of work
Choose an agency that has a rich experience in various kinds of content creation like blogs, articles, web series, videos, info graphics, images, maps, data visualisation and the like. Each of these type requires your content to be published in different formats. That involves a lot of creativity. An agency that has wide experience in this field, will know to put the details about your product/service in an informative way, very concisely through many of these above forms on your website, social media account, smartphones, apps, etc. Through all of these forms, it positions the brand well within the minds of customers. If an agency is involved only in articles work, your website will loaded with long articles that may not catch the target audiences’ eyes within minutes. So you need a content marketing agency that knows all the tricks of SEO and thereby, ultimately improves viewership.
5. Regular reporting
Needless to say, you need to choose a content marketing agency that agrees to submit regular reports to you on a daily or monthly basis. It should report to you on the tools used for developing content, success rate of these new move, how things can be improved in the next reports and other details. Choose a company that is ready to learn from its mistakes, open to suggestions, in line with your core values and follows ethical practices. They should understand the nature of your business very well, so that they develop relevant content.
Content is king, as far as your business is concerned. Therefore, it is natural to spend considerable time and effort before choosing the right company to partner with. These content marketing agencies not only market your content (articles/blogs, social media presence, etc.), but also market your reputation. If your business core values and the values mentioned by the agency on your site are contradictory, it reflects very poorly on your performance. Therefore check with local references and previous clients about some of the best content marketing agencies in your area, before opting for the same. Have a predetermined budget for this, so that you don’t overshoot the same in your hunt for a good content marketing agency. Once you partner with the right agency, you will see the difference for yourself in a week. The page ranking of your website or the number of visitors to your site can increase considerably within a short period of time, thanks to the impeccable services of these professional content marketing agencies.